Mar
CBS and AOL combine Internet radio networks
Radio is becoming an increasingly competitive market. Not only do you have stations competing locally and online, but also you have competing radio services, which include the way you receive your programming. Of course, there is terrestrial radio, which is the most common radio people think of. This is what is offered on FM and AM stations. Then you have satellite radio. As the name implies, your radio signal is beamed from a satellite, giving you an incredible amount of programming, which is accessible wherever you are. There is also Internet radio, which is the best of both terrestrial and satellite radio. It’s accessible wherever you are (with an Internet connection), and it’s free.
Besides having these two things going for it, Internet radio just got even better. CBS Radio and AOL have announced that they are merging their Internet radio networks. Over 150 channels will be offered including music, news, talk, and sports stations. The partnership will also include a new player and additional programming to be launched later this spring. The two companies are also looking to expand their listener base by offering complete support for the Mac as well.
Considering AOL and CBS Radio have two of the largest online radio networks already, this is quite a partnership. There’s no doubt that the companies will be able to take advantage of synergies between the two companies. That means more ad revenue dollars to the bottom line, which is a significant help to AOL as the company continues to transform its business from a paid-subscriber model to an advertising revenue based. It seems that AOL had the users and CBS Radio had the new player and additional content. That’s a good marriage.
Read more from the joint press release.
Tags: home theater, cellphone, equipment, mobile devices